Happy Holidays From FiftyThree

At FiftyThree, we’re often asked what inspired our name.

The answer is actually quite simple: 53 centimeters is the average length of the arm’s reach which magically link mind, heart and hand. As Wired put it, it’s “a sort of invisible sphere” where all our thinking and doing happens. In theory and practice, FiftyThree is the space where we create.

  • engineering

Load Testing: An Unexpected Journey

At FiftyThree, we love to inspire. Currently we do this by featuring the great work that our community creates on platforms like Facebook, Twitter and Tumblr. But we wanted to bring inspiration even closer to the creative process, so we built a Made With Paper stream directly into Paper.

Meet FiftyThree at NYTM.

About two years ago, I remember attending NY Tech Meetup with Julian. We loved the energy and excitement, and it was a reflective moment for us. We had just arrived in New York and were getting started. We watched. Had a beer. And went back to coding. So much has changed since then.

  • engineering

Engineering Zoom: The Finer Details.

In the previous post, A Closer Look at Zoom, we explored the design inspiration behind the loupe tool. We hope that after experiencing the design for the first time, you shared our delight in its combination of simplicity and utility. As a team, upon seeing what the loupe could be, we immediately knew that it had to be built.

  • design

A Closer Look at Zoom.

From the moment Paper hit the App Store, zoom has been one of the top features requested by creators. While we wanted to implement the feature sooner, many of the off-the-shelf solutions didn’t feel right for Paper. We’d like to shed some light on why we chose to invest the time in developing a new type of zoom, and what was involved from both the technical and design end.